Using the 'Last Seen On' field in a campaign or a contact search is helpful in identifying contacts who've last communicated with you relative to a date.
You can use this field to find contacts who've been unresponsive or dormant and reach out to them or delete them from your database.
Searching with 'Last Seen On'
Using a query with
last_seen_on, you can search for contacts who were last seen relative to a specific date.
You can use the following operators to perform a search on all contacts present in your account:
last_seen_on = "date" to search for an exact date
last_seen_on > "date" to search for all contacts seen after a date
last_seen_on < "date" to search for all contacts seen before a date
last_seen_on >= "date" AND last_seen_on <= "date" to search for contacts last seen between two dates
last_seen_on != "date" for contacts not last seen on an exact date
last_seen_on = "date" OR last_seen_on = "date" for contacts last seen on multiple specific dates
With the resulting contacts, you can create a new group. In the example below, we searched for contacts who were last seen before a specific date.
We'll click "Save as Group" to create a new group with just these contacts:
Last, we'll name the group. Here, we've identified contacts who haven't interacted with us in several months, so we'll name the group "Dormant":
Using 'Last Seen On' in a Campaign
What if we wanted to follow up with contacts who haven't interacted with us recently? We could do this from within a campaign without having to search for contacts or creating a dynamic group. Here's how:
In the example above, we've created a campaign event that will send a message to all contacts 90 days after the 'Last Seen On' field, which is the date they last interacted with us.
Sending a message or flow to contacts who've been dormant is helpful in reminding them to follow up with you or to weed out contacts who can be deleted.
Questions? Comments? Let us know!