A peer-reviewed research article, published on PubMed, analyzed the efficacy of 9 text message interventions across 8 studies to determine which approaches yielded the most favorable results.
The authors of the study, Finitsis et al., sought to determine the effectiveness of text-messaging interventions to promote adherence to antiretroviral therapy given:
- the failure of many patients to adhere at high enough rates to maintain health and reduce the risk of transmission, and
- the global growth of mobile phone use.
The paper, Text Message Intervention Designs to Promote Adherence to AntiRetroviral Therapy (ART): A Meta-Analysis of Randomized Controlled Trials, complied and analyzed studies that:
- targeted antiretroviral therapy adherence in a sample of people living with HIV,
- used a randomized-controlled trial design to examine a text messaging intervention, and
- reported at least one adherence measurement or clinical outcome.
Their analyses found that interventions are most successful when:
- they were sent less frequently than daily,
- they supported bidirectional communication,
included personalized message content, and
- were matched to participants' treatment schedules.
Applying these Principles
These principles not only highlight best practices in mobile intervention design, but TextIt's core functionality as well. Our campaigns feature, a product of our participation in a study conducted by Odeny et al., enables anyone to apply these principles using TextIt, while our array of channel options allows for instant deployment at any scale.
Send us a note at email@example.com to learn more, or sign-up for a free account to put these principles to action.