TextIt makes conducting research easy and efficient through automated mobile messaging. It enables real-time, low-cost engagement with participants across a wide range of topics and locations.
Whether your work is in health, social science, education, or behavioral research, TextIt can help you:
✅ Assess patient outcomes — track treatment adherence and referral pathways by following up directly through participants’ mobile devices.
✅ Evaluate program feasibility and quality — gather feedback on services across diverse populations.
✅ Reduce recall and social desirability bias — send sensitive questions via SMS that participants might hesitate to answer face-to-face.
✅ Leverage the ubiquity of mobile phones worldwide — SMS and voice messaging work even in low-connectivity areas.
TextIt makes it simple to test different versions of your messages or flows with A/B testing (also called split testing).
🔀 Use the Split Randomly action to divide your contacts into randomized groups (or “buckets”). This lets you test two or more message versions, surveys, or flow pathways — perfect for finding what works best.
🧪 Each group gets a different treatment — like varying message tone, reminder frequency, or incentive offers — while one group can act as a control. You can then measure the impact across groups.
🎛️ The built-in flow simulator helps you test and refine your logic before going live.
📈 For real-world results, send messages and measure performance via your outcomes dashboard or external tools.
Whether you’re comparing response rates, behavior change, or knowledge retention, A/B testing gives you scientific control and actionable insights.
Field: Public Health / Pharmacology
Study Goal: Improve patient adherence to a 7-day antibiotic regimen among young adults in semi-urban areas.
How TextIt Is Used:
Participants enrolled at local clinics receive:
- Daily reminders:
“Don’t forget today’s dose! Taking your antibiotics as prescribed helps prevent resistance. Did you take your pill today? YES / NO”
- Mid-week check-in:
“How are you feeling today? Any side effects?”
An A/B test splits participants into two groups:
- Group A receives standard reminders.
- Group B receives motivational messages, e.g.,
“Stay strong! You’re on Day 4 — only 3 more to go!”
Self-reported data and follow-up calls track outcomes.
Why It’s Valuable:
This study evaluates how message content and timing influence medication adherence—a persistent challenge in outpatient care.
Field: Psychology / Behavioral Science
Study Goal: Explore the relationship between smartphone screen time and mood in university students over 14 days.
How TextIt Is Used:
Participants get:
- A daily SMS:
“How was your mood today, from 1 (very low) to 5 (very high)?”
- A follow-up question:
“Roughly how many hours did you spend on your phone today? A) <2 B) 2–4 C) 5–6 D) >6”
Responses build personal mood and phone-use profiles.
A/B test variation:
- One group receives reflective prompts, e.g.,
“Have you noticed a pattern in how phone time affects your mood?”
- Another group does not receive this prompt.
Why It’s Valuable:
TextIt supports real-time tracking that reduces recall bias and tests whether reflective nudges increase self-awareness or behavior change.
Field: Linguistics / Health Communication
Study Goal: Assess how language choice (home language vs. national language) affects comprehension and engagement with SMS health tips.
How TextIt Is Used:
Participants receive twice-weekly health tips on diet and hygiene. The Split Randomly action creates three groups:
- Group A receives messages in English.
- Group B receives messages in participants’ home language.
- Group C receives mixed-language messages with culturally specific phrasing.
Example message:
“Wash hands before cooking. Clean hands protect your family. Do you already do this? YES / NO”
Flows collect responses and feedback on clarity.
Why It’s Valuable:
This study identifies which language approach improves understanding and engagement—crucial for public health campaigns and NGOs.
TextIt integrates directly with (Prometheus), a platform for managing research data, participant communications, and workflows. Together, they let researchers:
📥 Automatically sync participant responses into Prometheus for centralized analysis.
📊 Track participant progress through messaging flows and research milestones.
🔄 Trigger new TextIt flows or follow-ups based on participant activity in Prometheus (e.g., missed visits or survey completion).
🔐 Maintain data security and compliance with Prometheus’s built-in protections.
This integration streamlines consent tracking, follow-ups, and more — so you can focus on your science, not spreadsheets.
With TextIt’s easy messaging, built-in A/B testing, and Prometheus integration, you can run powerful mobile studies that reach diverse populations and deliver better data—fast.
Got a study in mind? Message us through the support widget to get started or share your project!