Improve the Effectiveness of your Flows with A/B Testing

A vital part of building something is testing it out: build, measure, learn and adjust. At TextIt, we believe there’s no such thing as too much testing. To that end, we provide multiple tools to enable you to test your flows both inside TextIt and out. 

Within TextIt, you can use the 'Split randomly' RuleSet to create equally distributed pathways through which your contacts will randomly pass, enabling you to test the efficacy of your flows. We also provide a handy simulator on the same page you build your flows to allow you to test them as you build. 

Outside the platform, we encourage you to use your 1,000 complimentary credits to measure flow performance and conduct A/B tests pilot users.

A/B testing (also called split or multivariate testing) is a method you can employ to test the effectiveness of two or more versions of a single message, flow or campaign with respect to a desired outcome. It's a type of controlled experiment conducted on similar audiences, the initial version being the control and any additional versions being treatments.

Getting Started

  • Define objectives: What are you trying to achieve with your flow, distribute information, collect data or something else?

  • State your hypotheses: Which version of your flow do you think will perform best? Why?

  • Create a list of the things want to test: For example, flow length, message length, vocabulary and method of engagement (will the contact prompt the flow through a keyword or phone call, or will the flow start on a schedule?).

How to conduct an A/B test

Test one item at a time. 

Let’s say version A addresses your contacts by name while version B doesn’t. When testing two versions of a flow, make sure you’re only measuring the impact of a few changes at a time. If version A is too dissimilar to version B, you’ll have trouble isolating the variable responsible for the result.

Send the flow to similar representative samples. 

Show version A and version B to similar groups and ensure each is representative of the entire target population. If you show version A to only experienced contacts and version B to only new contacts, your results may be skewed. Ideally, you want to split your target population evenly.

Be patient. 

One of the best things about TextIt is time to deployment. You can sign-up, connect a channel and send messages in as little as 5 minutes if you want to, but this doesn’t mean everyone should take that approach. Being that SMS is just as much an extension of an organization's brand as email, larger deployments need to conduct tests to make sure flows are well-received and driving results.

Creating flow versions

Creating a new version of a flow is simple: click the gear icon menu in the flow editor and select the “copy” option. This will produce an exact copy of the flow for you to edit and rename. 

You can link your versions using a 'Split randomly' RuleSet.

Evaluating the results of an A/B test

Completion Rate

In addition to the primary marker of success you select when you identify your objectives, we provide a completion rate for each flow represented by a percent value. The completion rate allows you to see how many of the contacts that have entered the flow have finished it. Comparing the completion rates of two versions of a flow is easiest way to measure effectiveness.


Another way to evaluate the effectiveness of a flow is to track opt-outs. Learn more about tracking and managing opt-outs here.

Questions? Comments? Let us know! We love hearing from you. 

Collecting Multiple Answers from a Single Response

Some use cases might call for strict categorical or numeric response guidelines while others might benefit from allowing the respondent to submit multiple answers in a single response, i.e. "indicate all that apply." Here's how you can collect and categorize such responses containing multiple answers: 

In addition to collecting a single response to a question with multiple choices, you can use the "has a number equal to" response rule to allow your contacts to submit multiple choices with a single response. 

Choosing the Right Response Rule

Response rules are directives that categorize or group a contact's responses to an SMS or voice message. The "has a number equal to" response rule will allow you to place multi-answer responses in a single category.

Format your Question

The "Send an SMS response" action below asks the recipient to choose their favorite color, or select multiple if they have more than one. Each choice is coded by a number, allowing you to collect multiple selections in numerical order. This will prevent the need to account for all possible number combinations.

The corresponding RuleSet could then use the "has a number equal to" response rule to categorize each possible combination of responses: 

Any response that doesn't match the response rules above will be categorized as "other." You can use a redirect loop connecting the "other" category to a message that restates the acceptable response format, then gives the recipient the opportunity to respond correctly. 

A few other things you can do with response rules:
  • Categorize similar responses into one category.  For example, if you are asking contacts what their favorite type of soda is, you can create rules that allow "Coke" and "Pepsi" to be categorized as "Cola."
  • Convert numeric responses to narrative responses, or vice versa.  For example, if you ask your contacts to rate their satisfaction with a service on a scale of 1 to 5, you can create a rule that allows the response "1" to be categorized as "Poor," and "5" to be categorized as "Excellent." 
  • Define an acceptable range for a numerical answer. 
  • Direct unexpected responses to an "Other" category. For example, if you are asking your contacts for their gender and receive the response "Cat," this answer is categorized as "Other."
  • Translate responses so that affirmative answers such "Yego" (Kinyarwanda) or "Si" (Spanish) are categorized as "Yes."

Message Content Best Practices

We understand it can be a challenge deciding exactly what to write in your messages. After all, message content can vary entirely based on the population you're attempting to serve. We've put together a short guide to help that process along: 

Message Length

Messages exceeding 160 characters will be sent as two messages. Whenever possible, send one message instead of two. Educating your contacts on your flow's intended purpose and how it works prior to starting the flow lessens the amount of content you'll need to fit into each message. This can be accomplished via demonstrations, training sessions, and marketing efforts. 


Be clear with your contacts regarding the types of responses you're looking for and what they can expect from your flow. We advise including all possible responses in each question whenever possible. Use response rules to define acceptable answers and minimize the possibility of receiving responses in an undesired format. The more precise the answers you receive, the more accessible and better organized your data will be. To that end, it's best to categorize responses whenever possible.

In the example pictured below, we ask our contacts to tell us how they get their water. We've used multiple choice response rules to define the acceptable range of answers. These answers will be stored as values in the "Water Source" flow field.

The response rule "has all of the words" indicates any answers that don't have only the designated words "Well," "Tap," "Stream," and "Water Point" will be categorized as "other." 


To redirect incorrect responses, you may create a connection from the "other" category to an action step that reiterates the correct response format and then create a connection back to the initial split step.


Make sure your content is appropriate to your target location. This can be accomplished by: 
  • Designing messages that are appropriate for all ages.
  • Using local terminology.
  • Using popular local abbreviations.
While engaging Liberian youth, UNICEF translated the following questions using local, abbreviated language:

“Are you aware of the Ebola disease” became “do pple no abt Ebola.” 

“What information source do you trust” became “which 1 will pple take on d info abt Ebola.”
“What has changed the most in your community because of Ebola” became “wat bother U d  most abt Ebola.” 

Managing Opt-Outs through Twilio Channels

Opt-outs are common among SMS ("Robotext") and IVR ("Robocall") services. According to the TCPA (see our guide here), your contacts should have the ability to do so at any time. Use this guide to learn how to track and manage these contacts via Twilio and your TextIt account. 

How Twilio Manages Opt-outs

When a contact sends STOP, STOPALL, UNSUBSCRIBE, CANCEL, END or QUIT to one of your Twilio numbers, Twilio will prevent them from receiving any additional messages until that contact responds START. Specifically, they'll receive the following message:

"You have successfully been unsubscribed. You will not receive any more messages from this number. Reply START to resubscribe." 

When that contact resubscribes, they'll receive the following message: 

"You have successfully been resubscribed to messages from this number. Reply HELP for help. Reply STOP to unsubscribe. Msg&Data Rates May Apply." 

How TextIt Manages Opt-outs

When Twilio notifies us that a contact has blacklisted one of your Twilio numbers, we place that contact in the default 'Stopped' group in your account's Contacts tab. The contact is removed from all other groups and specially marked so that any outbound message attempts are blocked.

(Use this guide to have Twilio notify you of errors–like the 21610 blacklist error mentioned in this article–via email.)

For more information on proper SMS or IVR-based communication, consult our TCPA compliance guide

Maximize Client Engagement through SMS Linking

When it comes to communication - be it P2P, A2P or the like - preferences have become the new patents. Take OTT messaging services: from a geographic perspective, the East prefers WeChat, the U.S. - while heavily reliant on SMS - prefers Facebook Messenger, and Africa and Europe prefer WhatsApp.

In an increasingly on-demand world with multiple communication channels through functionally unique devices (smartphones, laptops, desktops, tablets and now watches), preferences and convenience are the key components of engagement - providing multiple avenues to your content and/or services to account for a variety of access points will not only provide a better user experience, but ensure engagement on your end-users’ terms, wherever they are, through whichever device they’re using at that moment. To that end, it’s in any enterprise’s best interest to leverage the various channels available on each device to engage consumers.

This in mind, we feel it’s an obvious win to include SMS as a supplement to your print, TV, radio, social media and email campaigns. As the channel with the highest open rate, SMS is an ideal access point to link users to your content or service. Think about it: how likely would you be to read a weekly newsletter if it arrived on your smartphone as a link embedded in a text message? You’d likely tap the link and give it a quick scan for anything that piques your interest, and you could unsubscribe immediately. The process is quicker and more convenient than accessing content through your email app, and can occur anywhere. As we explain in our piece on the state of mobile messaging, SMS succeeds where other channels can’t - it’s easily the most reliable.

Leveraging Core Features

When designing your TextIt application, consider the interplay between a smartphone’s core features: SMS and mobile browsing. Simply embedding a link in a text message can reap measurable rewards when it comes to site traffic, as demonstrated by

If your end-users are likely to own smartphones, consider how you might integrate external services with TextIt through SMS links. Smartphones enable you to link your end-users to mobile pages where they can sign-up, make a purchase, take a survey, consume content, and more. 

Sign-up for an account today to add SMS to your user engagement stack.

What if you could apply for jobs via SMS?


This post builds off our “Why SMS Matters More than Ever” article, highlighting the resurgence of SMS as it transitions from purely social to a global communication utility. 

Wouldn't it be convenient to apply for jobs via SMS?

Well, now you can. Y-Combinator-funded startup HigherMe used TextIt to built a chat bot that registers job-seekers for their hiring service on the go, matching them with openings that fit their preferences, availability and location.

Currently geared towards service workers, Higherme’s SMS service, Kendra, allows you to register at your convenience - on your break, the bus or between errands - to be matched with employers. The process takes less than five minutes if you complete it in one go, but is also intended for asynchronous communication - responding at your own pace.

How it works

Higherme uses TextIt’s Flow Event Webhook functionality to post and retrieve data from their web application, allowing them to build your profile each time you respond. In addition, they build links to their web service into their messages, allowing you to leverage two of your smartphone’s core features - SMS and internet access - to complete the entire process without a computer or tablet.

Born of founder and CEO Rob Hunter’s experience managing service workers, Kendra’s line of questioning never touches on your resume, focusing instead on your location, availability and personality (which you can put on display by attaching a short video to your profile). You’ll eventually list past experience, but Higherme's focus is on providing a plug-and-play solution for hiring managers in an industry with high turnover. Higherme plans to apply their service to the tech sector as well, given its own increase in turnover.

Rather than sifting through resumes, employers get an email every time there’s a new application that contains a quick summary of the applicant - including a rating that speculates how good a fit they might be.

    Create a free account to take part in the shift to mobile in HR, or simply build your own chat application. TextIt enables you to visually build SMS & IVR systems that cut costs, save time, and meet your employees and customers where they live: their smartphones.

    Why SMS Matters More Than Ever

    Smartphones are eating the world. They’ve become our primary point of access to the internet, drawing comparisons to the sun from one of tech’s brightest minds. The numbers back this up: as of 2014, 51% of the world owns one; in 2020, 80% will. We use them for everything from sending and receiving texts and calls to interacting with our favorite web services via their mobile apps and APIs. 

    Despite the fact we collectively exchange 350 billion text messages each month, the popularity of OTT services like Facebook Messenger, WhatsApp and WeChat has rendered SMS - one of two core features on every mobile phone in the world - an afterthought in the minds of most. Reputation notwithstanding, SMS is at the core of the rapidly-emerging cloud communication industry headed by Twilio, Nexmo and the like.

    These platforms remove barriers to the adoption of SMS services while enabling businesses to quickly and easily deploy them to customers with faster delivery times, lower initial cost, and improved reliability. Much like the smartphone, they’re on pace to provide telecommunication gateways all over the world. SMS is experiencing a resurgence in innovation on par with web-based services.

    Why SMS?

    It should be no surprise that SMS has a tremendously high engagement rate compared to email: the average open rate of a text message is 94% (90% of which are opened within the first few minutes of receipt) while only 22% of emails are ever read. Texts are entitled to prime real estate on notification panels and guaranteed delivery in situations where WiFi is unavailable and data is spotty. Most importantly, accessing text messages doesn’t require load time or interaction with a downloaded interface or log-in screen

    By now, we’re all likely familiar with the global prevalence of SMS. Access requirements are straightforward - a mobile phone and a service plan - and there’s no need for pre-existing conditions such as an established connection within a service that both parties must download (accepting friend requests, adjusting privacy settings, etc.), much less a reliable internet connection on both ends.

    The Current Trajectory

    Services like Twilio and Nexmo specialize in enabling application-to-person (A2P) communication. A2P allows organizations to use web applications to communicate with their clients via SMS. If you’ve ever received an appointment confirmation from your doctor’s office, a flight status update from your airline, or an account update from your bank, you’ve engaged in A2P messaging. If you haven’t, the likelihood of engaging in this kind of interaction is expected to increase by 63% over the next three years from 1.4 trillion messages in 2013 to 2.19 trillion messages in 2018.

    Popular use cases for A2P SMS include:

    • Customer Relationship Management: “You have an appointment with us tomorrow at 8:30 AM.”
    • Promotional Campaigns: “Show this message for 15% off your next purchase. Exp. 9/1”
    • Pushed Content Services: “There are 8 elder care resources in your area, reply for a full list.”
    • Interactive Services: “Thank you for your vote! Check back next week to see who won.”
    • Inquiry and Search-Related Services: “Please send with your location for upcoming bus routes near you.”

    The initial issue with traditional A2P SMS was the clunky and expensive nature of the development and integration process. Prior to Twilio and Nexmo, companies were required to liaise with a variety of middlemen - SMS aggregators, gateway providers and resellers - to establish connections with various network operators. Today, telephony API tools allow developers to integrate SMS with their applications at a fraction of the cost and time.

    Enter TextIt

    TextIt is a drag-and-drop development platform that connects with multiple types of channels, including SMS aggregators like Twilio, Nexmo, Plivo and Clickatell, to enable you to visually build an application that interacts with your clients on your behalf. This is made possible by our Flow Engine, an easy-to-use interface that enables you to design automated interactions that may include posting and retrieving information to and from your service or triggering events within your service via our API.

    Each interaction in TextIt is defined by a single step. By drawing arrows from one step to another, you define how your clients will move through the flow. We provide a number of rules that enable you to dictate how your recipients' responses are evaluated, allowing you to funnel them to the information they’re looking for while collecting the data you need.

    The process is simple:

    1. create a TextIt account
    2. design your flows
    3. enter your Twilio or Nexmo account information to begin communicating

    An Application in Every Industry

    Travel, Tourism & Entertainment

    Travel is an increasingly mobile industry. SMS enables real time communication with travelers - leading to a decrease in customer support costs while providing a convenient and reliable additional communication channel.


    SMS can help healthcare organizations improve communication with each professional, patient, and stakeholder they serve. Reduce appointment no-shows, deliver timely patient information, improve pharmacy efficiency, and support community and emergency health services. Patient reminders and timely patient information are two common use cases for TextIt.


    SMS can optimize location-based campaigns, engage customers with contests and promotions, expand customer databases, promote point-of-sale coupon usage, improve customer service, and keep loyal customers up-to-speed with your latest sales and product announcements.

    Food Service

    By integrating Twilio, OpenTable and TextIt, you can use SMS to enable patrons to make and change reservations, and alert them when their table is ready.


    SMS is an ideal tool for sending truancy notifications, and general and emergency updates to parents and students. Young comprise the largest messaging demographic in the world.


    Take advantage of the convenience of SMS, which enables you to asynchronously connect with consumers on their own terms. Several organizations use TextIt to design and deploy standalone campaigns, carefully-crafted complements to email and blog content, timely and individualized loyalty programs, and high-impact promotions.


    SMS helps HR, recruiting, and staffing firms cut costs and partner more effectively with companies and candidates. Companies like HigherMe use TextIt to register users, send job opening alerts to job-seekers, and match them with openings that fit their experience.

    Public Services

    SMS is an ideal method of streamlining public services and communicating with citizens of all socioeconomic classes. We’d love to see SMS incorporated into such programs as food services, social security, and affordable housing.

    Try it Out

    Sign up for a free account to give TextIt a try. New sign-ups receive 1,000 complimentary credits and unlimited access to support.

    Feature Update: Split by Message Form

    We're happy to announce that TextIt now supports structured data collection through simple SMS message forms.

    Message forms are essentially a sequence of values separated by spaces, plus signs or periods. Our Flow Engine’s unique split functionality allows you to create response rules that evaluate each separated value, assign it a field name, then direct your contacts based on how that value was evaluated.

    See it in Action

    A team of clinicians working in a maternity clinic has just delivered a child and needs to register her. In this particular use case, they need to record the gender, child’s name, mother’s name, and the mother’s birth year. Using our message form feature, they could report that information in the following format: “birth [gender]+[child’s name]+[mother’s name]+[mother's birth year]”. The keyword “birth” acts as a trigger that notifies TextIt which flow the message form is intended to interact with.

    Let’s say the child is a female, her name is Noel, and her mother, Beverly, was born in 1985. A clinician would send the message “birth f+Noel+Beverly+1985”, which can then be evaluated by TextIt’s response rules using a series of split steps that will either confirm that each individual value is formatted correctly, or alert the sender that they’ve made a mistake and ask them to resubmit the message form.

    From the clinician’s point of view, the exchange will be as simple as this:


    To learn more about message forms, check out our documentation.

    To try out our updated Flow Engine, sign up for a free account. New accounts receive 1,000 complimentary credits and unlimited access to support.

    Why Host with TextIt?

    Lately, we’ve noticed a fair amount of interest among the RapidPro community in moving from TextIt to a self-hosted RapidPro installation. We understand RapidPro is an in-demand open-source software platform, and we’re flattered. We built it. That being said, there are a few factors worth considering before branching out.

    What is RapidPro and how does it relate to TextIt?

    We developed RapidPro, the platform that powers TextIt, and open-sourced it in 2013 to allow UNICEF to adopt it into their programming. The results have been phenomenal, as millions of people around the world use the platform to communicate issues and coordinate aid.

    Because RapidPro is open-source, anyone can contribute to it. In order to use it, however, you’ll need to either host it on a proprietary server or sign-up with TextIt. We host RapidPro for UNICEF and others in addition to the original service, TextIt.

    What services does TextIt provide?

    We Host for You 

    We spend a lot of money on a lot of servers to make sure you’re getting the best possible performance at the lowest possible price. Because there are multiple machines serving TextIt, the load is distributed to ensure maximum speed. What’s more, your data is almost certainly more secure with us managing it than it would be otherwise. This allows you and thousands of other unique organizations - from UNICEF to your local clinic - to focus on building custom mobile-based communication programs and deploy them anywhere in the world with ease.

    We Build for You

    TextIt grew out of our experience as a consultancy. We’re always connecting the dots between use cases and useful features, but we care most about our users and ultimately build the features you request. In fact, our most recent feature updates were inspired by one of our largest and most innovative clients. These updates benefit every one of our users. Consider this: when you leave us, you’re removing our ability to modify the platform to suit your needs.

    We Update You 

    We update the RapidPro platform daily, and we do so thoughtfully. We follow a strict procedure to ensure that none of the updates we push will negatively impact your flows. This process includes running old flows in all possible permutations to make sure they act in the same way. As time passes, the platform has fewer bugs rather than more. This is because we continue to add more test cases to cover new scenarios. We have over 95% code coverage in automated unit tests, and any bugs that are introduced are discovered by our vast user base and fixed immediately.

    These changes are automatically merged into all of the RapidPro instances we host. If you were to host RapidPro yourself, you’d have to merge these updates manually, as self-hosted RapidPro instances are snapshots in RapidPro’s ever-evolving life cycle. If you have the funds and expertise to self-host RapidPro, and can even manage to get it running smoothly, you’re still at a significant disadvantage in that you won’t automatically receive updated features.

    We Support You

    Our team works around the clock to answer tickets, resolve issues, and patch bugs. We’re constantly monitoring our servers and the platform itself, and responding to support requests from three different time zones, often more. When you host with us, you’re getting high performance with zero down time.

    We Scale

    We provide high availability and handle accounts with millions of contacts, and we didn’t get there overnight. Scaling requires significant expertise and investment. Bottom line: You’ll never outgrow TextIt.

    We Connect You 

    We’ve spent years building strong relationships and setting up connections with mobile network operators (MNOs) around the world, putting us in the ideal position to facilitate your connections to MNOs when aggregators aren’t present. If an aggregator doesn’t exist in the country you’d like to deploy, we can help you create connections for a small fee.

    We Advise You

    As the firm that hosts both RapidPro and TextIt, we’re engaged with the widest variety of organizations around the world using messaging for their programs. Through these partnerships, we’ve learned about RapidPro’s many use cases, specifically what works and what doesn’t. This puts us in a unique position to help advance the community as a whole. When you ask a question, you’re guaranteed an educated, time-tested response. We invite you to reach out and take advantage of our Flow Coaching program.

    How does TextIt Profit?

    We don’t charge until it’s absolutely necessary. In fact, we give you 1,000 credits to get started. It’s free to sign-up and gain access to all the features you’ll need to build and test your flows. What’s more, we don’t tier our support. Free accounts get just as much love as our largest paid accounts. Once you’re ready to send and receive messages or phone calls, you can purchase credits as you need them. Each credit is equal to one message sent or received, and costs about a penny. If you’re a small nonprofit organization with limited funding, let us know. If you justify the need, we’ll have the conversation.

    We understand the allure of open-source software. It’s free and malleable. What isn’t immediately apparent, however, is the array of hidden costs. Let us continue to accept this burden for you, and together we can advance this outstanding platform.

    Are you sure? Crisis Prevention via Misinformation Management using TextIt

    Una Hakika, a Sentinel Project initiative, uses TextIt to enable residents of Kenya’s Tana Delta to submit rumors for verification and provide subscribers with neutral, accurate information in response.


    Violent conflict between the Tana Delta’s Orma and Pokomo ethnic groups has resulted in longstanding animosity and persistent distrust. Several factors contribute to this enduring conflict, though land ownership is among the most prominent. Each group’s livelihood relies almost entirely on land use, and issues preventing the procurement of official land deeds render boundaries blurred. In the context of severe poverty, encroachment on one another’s traditional livelihoods, such as the Orma grazing livestock on Pokomo farmlands, or the Pokomo butchering Orma cattle, is a critical threat to the well being of both ethnic communities. Between September 2012 and January 2013, 166 people were killed in nine separate massacres throughout the Tana River area. Primary fieldwork has indicated that much of the violence between the Orma and Pokomo is triggered by unfounded rumors.

    The Sentinel Project, a Canadian nonprofit whose mission is to prevent genocide worldwide through early warning and cooperation with victimized peoples, is using TextIt to collect and disseminate detailed reports on rumors that pose an immediate risk of conflict in the Tana Delta via text message. Unlike other SMS based data collection and dissemination tools, TextIt’s Flow Engine allows organizations such as the Sentinel Project to design a series of questions and response rules that automatically direct the user down paths specific to their responses. These interactions, called flows, feel like any other SMS conversation to end-users.


    Una Hakika - “Are you sure?” - is a simple premise for end-users: If a person in the Tana Delta region hears a rumor that presents an immediate risk of conflict, they can text-it-in to 21512, a toll-free shortcode. The project uses TextIt’s keyword trigger function to direct all messages received - regardless of content - to an autoresponder flow that allows end-users to:

    • set the language of all subsequent messages to Swahili.

    • report a rumor.

    • subscribe or unsubscribe to Una Hakika’s informational broadcasts.


    If an end-user elects to report a rumor, they’re directed to a separate flow designed to:

    • collect the rumor, saved as a qualitative value in the Rumors field for evaluation by Una Hakika’s staff. Una Hakika’s staff is trained to prioritize rumors using a proprietary risk scale that accounts for a variety of variables.

    • determine if the situation is an emergency occurring at present.

    • immediately send email and text message alerts to trained community mediators and other proper authorities.


    Once rumors are prioritized in real time by Una Hakika’s staff, their next task is to uncover the truth. This is where their each staff member’s intensive, varied training kicks in. In some cases, the relevant authorities may be an appropriate resource. In other cases, consulting trusted community sources or querying subscribers may yield the truth.

    To view rumors and sightings as they’re reported, click here.

    End-User Onboarding

    Having staff present in target areas as a point of contact for end-users is vital to the success of SMS or IVR-based communication initiative. The Sentinel Project recognizes this, having selected and trained community ambassadors who serve as the human element of their project. These ambassadors educate participants on methods of reporting information accurately and provide hands-on support for each end-user. Their ability to compile and retain meaningful and relevant information ensures that Una Hakika can act on reliable information.


    Overall, the young program is receiving high praise from its first 968 end-users. An end-user satisfaction survey conducted April showed high levels of satisfaction across the board. The average rating across all quantitative questions was 8 out of a possible 10, indicating that the users find value in Una Hakika. The highest individual question rating (8.53 out of 10) is in response to the question How much has Una Hakika helped prevent the spread of rumours?, which indicates the project is delivering on its primary goal.

    With the information gleaned from this survey and other sources of end-user feedback, Una Hakika will begin to implement new policies to address the most pressing issues highlighted by their user base.

    Sign up for a TextIt account today to start building your own SMS application. In keeping with our goal of fostering development, we provide 1,000 complimentary credits to every new account, as well as country-specific guides to integrating with local carriers and international gateways.

    We understand that flexibility is key when deploying an SMS or IVR application, and that’s why we offer a simple prepaid model that lets you add credits to your account only as you need them.

    To learn more about TextIt, visit our Learning Center, review our documentation, or watch this short video: